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Introduction to Marketing (হার্ডকভার)

লেখক: মো: আব্দুল মোমেন, লেখক: সায়মা সুলতানা

স্টক:

১০০০.০০ ৭৫০.০০

The book addresses the needs of both undergraduate and postgraduate marketing students, marketing academics and practitioners, and the general reading public. It aims to bridge the gap between the marketing practices in the developed Western nations and those in Bangladesh. The need for this book received further impetus because of the misconception and seemingly lack of understanding between developed and developing countries’ marketing practices. It refutes the argument that modern marketing practices are only necessary and applicable in advanced or developed countries with matured industrial base technology and surplus products, with examples unique to Bangladesh.
Each chapter in this book includes a marketing case-some short, some not too short-to help students understand some of the fundamental issues covered in the chapter. Most of these cases reflect different aspects of real-life marketing in various Bangladeshi companies. However, some cases are hypothetical but portray real marketing issues. Each chapter includes a few True/False and Multiple-Choice Questions (MCQs). These are questions to help students check their general understanding of the materials covered in the chapter. Answers to these self-test questions are provided in Appendix 3. Each chapter also includes short, medium, and long essay questions to help students reflect on their learning, keep them engaged with the topic, and encourage independent and critical thinking about applying the knowledge learned in the chapter.
The book also includes a detailed outline of developing a marketing plan (Appendix 1) and a sample marketing plan (Appendix 2). A comprehensive marketing glossary of terms to enable students to access marketing concepts, principles quickly, and theories have also been included at the end of the book. Students will find these inclusions helpful in understanding the fundamentals of marketing.
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মোহাম্মদ এ রাজ্জাক এর Introduction to Marketing এখন পাচ্ছেন বইফেরীতে মাত্র 830.00 টাকায়। এছাড়া বইটির ইবুক ভার্শন পড়তে পারবেন বইফেরীতে। Introduction to Marketing by Mohammed A Razzaqueis now available in boiferry for only 830.00 TK. You can also read the e-book version of this book in boiferry.
ধরন হার্ডকভার | ৩৬৪ পাতা
প্রথম প্রকাশ 2023-02-10
প্রকাশনী আদর্শ
ISBN: 9789849677444
ভাষা English

ক্রেতার পর্যালোচনা

মোহাম্মদ এ রাজ্জাক
লেখকের জীবনী
মোহাম্মদ এ রাজ্জাক (Mohammed A Razzaque)

মোহাম্মদ এ রাজ্জাক

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