Influence: The Psychology of Persuasion Summary of the book
Influence, the classic book on persuasion, has sold over three million copies and has been translated into thirty languages. It has been listed on the New York Times Best Seller list and Fortune lists it in their “75 Smartest Business Books”. It has been mentioned in 50 Psychology Classics.
Dr. Robert Cialdini is an expert in the field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader — and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Here are the 6 main principles explored in this book:
1. Reciprocation
2. Commitment and Consistency
3. Social Proof
4. Authority
5. Liking
6. Scarcity
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রবার্ট বি সিলদিনি এর Influence: The Psychology of Persuasion এখন পাচ্ছেন বইফেরীতে মাত্র 175 টাকায়। এছাড়া বইটির ইবুক ভার্শন পড়তে পারবেন বইফেরীতে। Influence: The Psychology of Persuasion by Robert B. Cialdiniis now available in boiferry for only 175 TK. You can also read the e-book version of this book in boiferry.
রবার্ট বি সিলদিনি এর Influence: The Psychology of Persuasion এখন পাচ্ছেন বইফেরীতে মাত্র 175 টাকায়। এছাড়া বইটির ইবুক ভার্শন পড়তে পারবেন বইফেরীতে। Influence: The Psychology of Persuasion by Robert B. Cialdiniis now available in boiferry for only 175 TK. You can also read the e-book version of this book in boiferry.
